How to Contour and Highlight for Your Face Shape: 7 Tips

Welcome to the world of contouring and highlighting, where the right techniques can enhance your facial features and bring out your natural beauty. In this comprehensive guide, we’ll delve into the art of contouring and highlighting, focusing on how to tailor these techniques to your unique face shape.


Contouring and highlighting have become integral steps in many makeup routines, helping individuals accentuate their best features and create a more sculpted look. However, understanding how to contour and highlight according to your face shape is crucial for achieving the best results.

Identifying Your Face Shape

Before diving into the techniques, it’s essential to identify your face shape. Whether it’s oval, round, square, heart-shaped, long, or diamond, each face shape requires a customized approach to contouring and highlighting.

Contouring Basics

Contouring involves using darker shades to create shadows, emphasizing certain features, while highlighting uses lighter shades to bring forward areas of the face. Invest in a good contour palette, brushes, and blending sponges for effective application.

Highlighting Essentials

Choosing the right highlighting products is equally important. Cream or powder highlighters, applied strategically, can add a radiant glow to specific areas of your face.

Tips for Oval Faces

Oval faces are considered the most versatile. Focus on defining your cheekbones and jawline subtly. Use a light hand when contouring to maintain the natural balance of your face.

Guidance for Round Faces

For round faces, contouring along the jawline and under the cheekbones can create the illusion of a more sculpted look. Highlight the center of the forehead and the tops of the cheekbones for added definition.

Square Face Contouring

Square faces benefit from softening the edges with contouring. Apply contour along the jawline and on the sides of the forehead, while highlighting the center of the forehead and the apples of the cheeks.

Contouring for Heart-Shaped Faces

Heart-shaped faces can focus on contouring the temples and jawline. Highlight the center of the forehead and the high points of the cheekbones to balance the face.

Flattering Techniques for Long Faces

Contouring the sides of the forehead and under the cheekbones helps to visually shorten long faces. Highlighting the center of the forehead and chin adds balance.

Diamond Face Contouring

For diamond-shaped faces, contouring the temples and jawline is key. Highlight the center of the forehead and the tops of the cheekbones to accentuate the natural angles.

Application Techniques

Apply contour and highlight products sparingly, building up gradually. Blend thoroughly for a seamless finish, avoiding harsh lines. Remember, less is often more.

Common Mistakes to Avoid

Avoid the common pitfalls of over-contouring or using the wrong shades. If mistakes occur, use a clean brush or sponge to blend and soften the edges.

Product Recommendations

Explore top-rated contour and highlight products such as the Bh Cosmetics Brushes, Goldzan Ampoule Serum, known for their blend ability and long-lasting effects.


Celebrity Inspiration

Celebrities like this Jim Carrey showcase how contouring and highlighting can enhance their natural beauty, serving as inspiration for individuals with similar face shapes.


In conclusion, contouring and highlighting are transformative techniques that can elevate your makeup game. Embrace the uniqueness of your face shape, experiment with different products, and most importantly, have fun creating your personalized, sculpted look.

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